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Under the banner “Guarding the new Mercedes-Benz GLE” international online journalists and blogger attend the 2015 Mercedes-Benz Roadtrip to accompany the new premium SUV from its US production location in Tuscaloosa, Alabama, to its world premiere at the New York International Auto Show.
 

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Now that is a smart strategy, creating a unique experience for the media rather than just sticking to the usually by the book way to go about these premieres
 
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