Mercedes-Benz and BMW are two brands that exist in a constant state of rivalry. It is more about bragging rights than anything else, but bragging rights can mean a lot when it comes to building a brand's reputation.
Mercedes-Benz outsold BMW this February by about 3,000 units. Mercedes sold 25,210, a 0.2% decrease for the month. BMW, on the other hand, sold 22,498 representing a decrease of 10.7%.
According to Mercedes-Benz management:
If you were to remove the sales of the GLC/GLK and GLE/M-Class, Mercedes-Benz sales drop considerably. GLC/GLK sales rose 84.1% to 3,278, and GLE/M-Class sales rose 19.1% to 3,948.Mercedes-Benz volume leaders in February included the C-Class, GLE, and GLC model lines. The C-Class took the lead at 6,102, followed by the new GLE sales of 3,948. The new GLC rounded out the top three with an increase of 84.1% to 3,278 units sold.
It's not necessarily about sales volume, but it is about bragging rights. And Mercedes-Benz is starting out the year with a sales lead and the right to brag about it. That is partly to do with the success of the GLE and GLC.