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Discussion Starter · #1 ·
An interesting question, when do we reach the point of diminishing returns in terms of increasing technology and new car sales. Is there a point where the wizard gizmos serve to put people off instead of selling them...???

http://www.autonews.com/article/201...tomakers-addicted-to-in-car-features-overload

"Vehicles on the road today are overladen with tools," said David Lyon, a former General Motors designer who left the company in 2012 to form his own consultancy, Pocketsquare. "Most systems today are trying to look like the Apple iPhone. It doesn't work."
 

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I think that the situation is more complex than simply how much technology a car should have.

First off, I think that younger people have more of a desire for more technology in their vehicles. So it depends on the demographic that you are talking about.

I also think that a big part of it is the design of the technology. iPhone's do so many things, but the real great thing about them is the intuitive interface. Things are laid out in a way that doesn't make them seem complex. It is easy to use. I think that if car technology evolves to be more intuitive and easy to use, people will think of that technology as less complex and will be consequently less averse to it.
 

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Discussion Starter · #3 ·
I think that the situation is more complex than simply how much technology a car should have.

First off, I think that younger people have more of a desire for more technology in their vehicles. So it depends on the demographic that you are talking about.

I also think that a big part of it is the design of the technology. iPhone's do so many things, but the real great thing about them is the intuitive interface. Things are laid out in a way that doesn't make them seem complex. It is easy to use. I think that if car technology evolves to be more intuitive and easy to use, people will think of that technology as less complex and will be consequently less averse to it.
Thats bad logic, because 'intuitive' at 60 MPH is a far different beast then intuitive as in uploading instagram photos.
 

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Tutorials on how to work specific features will help.
Some companies already do this to an extent but if people are well informed about what they can do, chances are they'll adapt.
 

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Thats bad logic, because 'intuitive' at 60 MPH is a far different beast then intuitive as in uploading instagram photos.
I think that just shows that there is an extra challenge in creating easily usable technology interfaces for vehicles. It is probably why so many auto makers fail at it.
 

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Easy along with tech they can feel okay with making available to the public as there's a ton of testing done to greenlight it
 

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what kind of testing? Is it just about the tech itself or also about how safe it is for people to use while driving. I would imagine the latter is more important.
 

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Ah yes, that is very true. I was thinking about more like entertainment and infotainment tech that might distract drivers if it isn't designed and positioned properly.
 

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Discussion Starter · #10 ·
Tutorials on how to work specific features will help.
Some companies already do this to an extent but if people are well informed about what they can do, chances are they'll adapt.
I think it needs to happen better at the dealer level. When people make sure people being cars understand how to use their technology there is less of a learning curve and less complaints that things are confusing and unreliable as its become known today...
 

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I think it needs to happen better at the dealer level. When people make sure people being cars understand how to use their technology there is less of a learning curve and less complaints that things are confusing and unreliable as its become known today...
So maybe little workshops for owners where a dealer tells them all about the features of the car and lets them ask questions. It would be about an hour and usually a pretty small group of people I'm guessing? Does that sound like something worthwhile?
 

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So maybe little workshops for owners where a dealer tells them all about the features of the car and lets them ask questions. It would be about an hour and usually a pretty small group of people I'm guessing? Does that sound like something worthwhile?
With the growing tech and features in these, programs like those will be a must.
Plus in the end they'll have happier customers, folks that can make the most of their vehicle right away. I'm all for it.
 

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Discussion Starter · #13 ·
So maybe little workshops for owners where a dealer tells them all about the features of the car and lets them ask questions. It would be about an hour and usually a pretty small group of people I'm guessing? Does that sound like something worthwhile?
yes, I heard Acura was doing it for their TLX
 

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Oh, I'm glad that its already happening with some brands. It seems like something more brands should do, but at the same time I can't imagine BMW doing something like that.
I think the possibility still stands.
They do have driving courses for drivers and even their own employee's to take. This would just be another form of consumer education.
 

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I think the possibility still stands.
They do have driving courses for drivers and even their own employee's to take. This would just be another form of consumer education.
That supports their type of vehicles more than anything, those driving courses complement what you get out of a BMW which others vehicles can't do as well.

They even brand it way that goes with their vehicles.
 

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Is MB going to just offer Android and Apple CarPlay soon though? Then they can just pass off a lot of that responsibility to the tech companies.
 
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